Put AI to work in sales.
The right way.
One deep read a week on using AI to win and grow revenue, new business to expansion, plus the sales and AI worth your time. Reps in the room, receipts attached.
Welcome to Built GTM
What Built GTM is, who it is for, and the one bet: put AI to work in sales, the right way.
How to Navigate Built GTM
The map. The newsletter makes you think, the site helps you build.
The Sales Operator
The sales leader is now a revenue leader who operates the whole machine, carrying the systems and the sales craft at once. The thesis the whole thing runs on, and a name for who you are becoming.
You bought the signal. You never built the motion.
Everyone can capture intent now. The pipeline leaks in the gap between knowing and acting. What I got wrong, and what I am asking Adam Robinson on air.
The Seventh Analyst: The Agent That Reads the Other Six
Anyone can stand up six AI analysts. The one that makes the system compound is the seventh, the meta-analyst that reads the others' audit trails and turns every miss into a rule the next run enforces.
The Governance File: How a Pipeline Stops Repeating Its Worst Week
When you automate, your failures go silent. This build turned every past break into an enforced gate, so a fixed bug stays fixed and nothing broken ships confidently again.
Getting Found in the AI World: Rewrite Positioning to Be Quoted, Not Ranked
Buyers ask an answer engine and get one synthesized answer that either includes you or does not. Here is the build that rewrites positioning to be quoted.
The Report That Drove the Week Instead of Narrating It
Most revenue reporting is a rear-view mirror. I automated the assembly, let AI surface the buried signal, and turned it into a six-motion action layer that cut deal slippage by more than half.
The Enrichment Bake-Off: Don’t Crown a Winner, Map the Coverage
We needed a verified cell for every contact, so I ran two vendors head-to-head for about thirty-three cents. Neither won. The fix was a cost-ordered waterfall, and the most predictive field was free.
A Filter Is Not an ICP: Deriving the Real One From the People Who Bought
Most teams call a firmographic filter an ICP and wonder why the pipeline fills with lookalikes that never buy. Here is the build that derives a real one from the people who bought.
The newsletter is the read. The site is the build.
Every edition traces back to a system you can run yourself.