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[ EDITIONS ]
Build BetterAug 18, 2026 · 4 min read

You bought the signal. You never built the motion.

Everyone can capture intent now. The pipeline leaks in the gap between knowing and acting. What I got wrong, and what I am asking Adam Robinson on air.

Build BetterJul 20, 2026 · 2 min read

Millions in pipeline, with a GTM team of two

Elina Papernaya built a multi-million dollar pipeline at Alta without scaling headcount. She is joining me Wednesday to take apart exactly how.

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