[ EDITIONS ]
EditionOct 23, 2026 · 9 min read

Right seat, not the next rung

Most teams reward one number and offer one path up. The best leaders put people in the right seat, not just the next rung, and develop them in a fixed order.

Build BetterAug 18, 2026 · 4 min read

You bought the signal. You never built the motion.

Everyone can capture intent now. The pipeline leaks in the gap between knowing and acting. What I got wrong, and what I am asking Adam Robinson on air.

Build LogJul 25, 2026 · 9 min read

The Seventh Analyst: The Agent That Reads the Other Six

Anyone can stand up six AI analysts. The one that makes the system compound is the seventh, the meta-analyst that reads the others' audit trails and turns every miss into a rule the next run enforces.

Build LogJul 25, 2026 · 10 min read

The Governance File: How a Pipeline Stops Repeating Its Worst Week

When you automate, your failures go silent. This build turned every past break into an enforced gate, so a fixed bug stays fixed and nothing broken ships confidently again.

Build LogJul 25, 2026 · 9 min read

Getting Found in the AI World: Rewrite Positioning to Be Quoted, Not Ranked

Buyers ask an answer engine and get one synthesized answer that either includes you or does not. Here is the build that rewrites positioning to be quoted.

Build LogJul 25, 2026 · 9 min read

The Report That Drove the Week Instead of Narrating It

Most revenue reporting is a rear-view mirror. I automated the assembly, let AI surface the buried signal, and turned it into a six-motion action layer that cut deal slippage by more than half.

Build LogJul 25, 2026 · 9 min read

The Enrichment Bake-Off: Don’t Crown a Winner, Map the Coverage

We needed a verified cell for every contact, so I ran two vendors head-to-head for about thirty-three cents. Neither won. The fix was a cost-ordered waterfall, and the most predictive field was free.

Build LogJul 25, 2026 · 9 min read

A Filter Is Not an ICP: Deriving the Real One From the People Who Bought

Most teams call a firmographic filter an ICP and wonder why the pipeline fills with lookalikes that never buy. Here is the build that derives a real one from the people who bought.

Build LogJul 25, 2026 · 8 min read

Reprice to De-risk: We Raised the Price and Won More

We raised price, won more, and closed faster, because the risk was never the price. It was a per-seat model that bet revenue on the customer's headcount.

Build LogJul 25, 2026 · 9 min read

The Expansion Score: Stop Re-Selling Your Champion

Most expansion just goes back to the team you already sold and asks for more seats. The real growth is the untapped teams next door, gated on whether the beachhead is healthy.

Build LogJul 25, 2026 · 9 min read

You Cannot Save a Renewal in the Last Thirty Days

The year I took over a book, churn and downgrades were bigger than everything new business brought in. The fix was seeing the risk ninety days out, when you can still act on it.

Build LogJul 25, 2026 · 9 min read

We Lost Deals That Scored in the 90s. So I Backtested the Model.

Every scoring model is assumptions until you test it against reality. The fit score everyone trusted barely beat a coin flip while the strongest predictor was not weighted at all.