[ EDITIONS ]
Build Log
Getting Found in the AI World: Rewrite Positioning to Be Quoted, Not Ranked
Buyers ask an answer engine and get one synthesized answer that either includes you or does not. Here is the build that rewrites positioning to be quoted.
Article
Your Sales Framework Was Built for Buyers Who No Longer Exist
Your framework is killing your deals because it was built for buyers who no longer exist.
Article
Why Your Sales Framework is Killing Your Deals (And What Modern Buyers Actually Need)
My chat with Scott Leese at Midnight to Millions
Article
A Modern B2B Sales Methodology
PLAN Selling represents a fundamental shift in how sales professionals approach modern B2B selling.
Article
The 3 Revolutions That Killed Traditional B2B Sales
Linear sales process. Single-threaded relationships. Activity metrics. The same approach I'd learned when I started selling in 2006.